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buoyantdesign

Uplifting Ideas. Unsinkable Design.

Brand Building and eCommerce Experience for Illumagear

How do you help a new, category-creating brand stand out from the crowd? 

By being true to the customers of ILLUMAGEAR, and putting the focus on worker safety.

Lifestyle ecommerce for BROOKS RUNNING

How do you pivot a pure e-commerce site to a product-driven lifestyle site?

For starters: serve up large doses of product in action with your target audience.

Exploring a Partnership for NESCAFE and Target

How do we keep inspiration flowing and push ourselves creatively?

We imagine a “why aren’t they doing this?” mashup between two iconic brands.

Product Development for Lusty Letter

How could we broaden our perspective and deepen our understanding of the world of our product-driven clients?

By taking a deep dive into product development, and turning a playful prototype into a full-fledged brand and product line.

Wing Luke Museum Immigration Installation at Inscape Arts

How do you tell a painful story of detention?

With the honesty of the people who lived through the experience.