challenge

What do you give your clamoring 3-7 year old when all you need is a freshly made latte?

Stickers! Pop-ups! Dials! “Whiskers, beaks and wings. Friends finding Easter things!” This active mini-book of discovery offers a positive, fun moment of learning, perfect for when parents need a little break.

winning formula

Art Direction, Storytelling, and Illustration

  • Created a fanciful place where the characters all come together to use their special powers to find Easter eggs. Throughout the book are dials, windows, and pull-tabs that reveal interesting bits of info about each animal’s unique way of doing things.

Engineering, Off-shore Vendor Relations, and Print Production

  • Worked closely with their manufacturer in China, via phone and working prototypes, to get the pop-ups and dials all working perfectly.

results

Starbucks sold out of 60K books within 30 days.

partners

Illustration language created by John Beach.

Book designed and co-illustrated by Stacey Fischer.

Written by Stacey Fischer and Chuck Snavely.