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ZeroOne San Jose exists at the intersection of art and technology. The festival has enjoyed a 15-year run of successful events in Europe. 2006 is the first year the festival will take place in the United States. The mark itself needed to address vastly different audience members. It needed to be edgy enough to draw international, avant garde artists with great talent; it needed to inspire the general public to check out the event; and it needed to energize potential contributors to invest in the city-wide, high-tech festival.