Virtual PC for Mac

Honorable Mention, Seattle Show 2005

The iconic strength of the Office:mac packaging was extended to the Virtual PC packaging, but with a greater narrative. Because the technology of emulation software is fairly obscure to most users, we felt that it was necessary for the icon and packaging to help the user understand what the software provides. The new VPC icon was designed from the same structure as the Office:mac icons, which helped to keep the family together. Yet, we added a few new design elements that helped to differentiate the VPC utility line from the productivity suite. Designer: Mark Ely.