Destinations Web Site

In a great collaboration with the marketing team at Shift, Buoyant designed a welcoming, spirited site to introduce seniors to a new housing community from LeisureCare. In their well-established brand, the use of large, full-bleed photos helps to create a fresh, enlivened feeling that was important to carry through to the site. The editorial style of the design allowed the photos to set the mood, and once the user reached the community detail page, the nuts and bolts of the information is presented clearly and concisely without losing the personality and liveliness of this dynamic brand.